Evaluation Question 4

How did you use new media technologies in the construction and research, planning and evaluation stages?

This table summarizes how we used new media technologies throughout the project:

Stage	What new media we used and how we used it.
Research + Planning	·         Web 2.0 – Research bands, videos ·         Youtube/Last.fm – find music videos ·         Wikipedia/websites – Learn about theories and conventions. ·         Facebook/Twitter – Research  social media integration
Construction	·         Sony HVR V1E – film our music video ·         Facebook/Twitter/Tumblr – create our social media accounts for our band ·         Canon 5D Mark II – Take pictures for our merchandise/gallery and used in the photoshoot scene. ·         Adobe Photoshop CS5.5 – Create merchandise/ Logo/ album cover. ·         Adobe Premiere Pro CS5.5 – Edit our music video ·         Blue Yeti mic. – Record introduction to music video.
Evaluation	·         Blue Yeti mic. – Used to record voice-over for videos ·         Prezi – Used to present information visually and more interactively ·         Vine – Used to portray information fast ·         Youtube – Used to portray a mixture of voice and visual elements ·         Adobe Premiere Pro CS5.5 – Used to create videos and gifs ·         Blogger – Portray Evaluation ·         Padlet/ SurveyMonkey – Visually portray audience feedback.

During planning, as well as having group meetings in real life, to communicate online we used programs such as skype and facebook.














Once we had an idea of genre and style, we wanted to find a song that we could implement our ideas to. We used web 2.0 with sites such as last.fm to find less mainstream songs that wouldn't already have a music video.

Once we found the song we wanted to use, we used Adobe Premiere Pro CS5.5 to create a visual breakdown of our music video.




This allowed us to present our idea to actors that would then understand what we are aiming for stylistically as well as the general chronology of the video.

We then began testing out lighting for the performance.

We used the Sony HVR V1E camera for the lighting test as we planned to use that for the real music video.

 We decided to use the ARRI Redhead 300k floor lights so that we could create lens flares that added atmosphere and made the video more interesting and more high concept.

The roof lights we used were ARRI Redhead 1000k and to have an idea of how we wanted to light our performance as well as narrative scenes further, we created bird-eye-view maps of the lighting setup on Photoshop CS5.5.



After shooting our music video, we used premiere pro to grade and edit our music video.

This video shows how we used high speed cross cutting to comply with conventions of editing to the music.



Here we explain how we stuttered certain shots in the narrative so that the editing would be different than in the performance.



With grading, as we had used the same camera, our variation in grading different shots was only based on the lighting (whether it was high or low key lighting).

Website:

Interactivity was important when creating the website, so used new media technologies such as QR codes that increased the platforms people could view the website from. This includes technologies with a camera that would be able to scan a QR code such as smartphones and tablets.















For Web 2.0, we also integrated social networks into our website to allow for easy access to multiple platforms such as Facebook, Twitter and Tumblr.

Digipak:

We used photoshop initially to create mock ups of our front and back cover. This allows us to get images from Google and other websites for a more realistic plan of what we wanted.
















In the final version we included interactive web 2.0 features like a QR Code. With this, we developed the convention of having the website included in the back cover, as instead people can just scan the QR Code and get taken straight to the website as technological convergence allows systems like smartphones to be able to scan the QR code.