In what ways does your media product use, develop or challenge forms and
conventions of real media products?
We used and developed many conventions and theories as well as challenge others to ensure our band was modern and original as well as familiar enough to appeal to our different audiences. Some real media products I used include Tonight Alive, Paramore and Imagine Dragons as well as many others.
We researched female fronted bands as well as rock/electro bands in general to create the We Fall Apart brand.
The female lead singers tended to either be extremely sexualised (Amy Lee from Evanescence) or slightly more reserved (Hayley Williams from Paramore). Also, female fronted bands would have all male instrumentalists, and that's something we wanted to challenge by having a female drummer. We also noticed that the lead singers were white, and that's something we also wanted to explore and challenge by having an Indian lead singer.
From our research into narrative, we wanted to convey a narrative that was structured around cultural studies on star phenomena, global icons and popularity as well as what those effects are on society and in our audience.
The popstar is generalized to comply with many pop genre conventions from pop music videos to their lifestyles. These are presented in the gif underneath.
This is a Prezi of how we used Goodwin's Theory in our music video:
In addition to Goodwin's Theory, this is a video on how we implemented Vernallis’ Theory:
Sven E. Carlsson stated that often in performance movies the performer becomes absorbed in the performance, losing their identity. He said 'he or she is a materialization of the commercial exhibitionist. He or she is a monger of their own body image, selling everything to be in the spotlight - selling voice, face, lifestyle, records, and so on'.
We explore this theory as We Fall Apart's lead singer dramatizes it through the pop star in the narrative. We contrast the life of the pop star with the rock star.
Website
We looked at websites of female fronted bands and electro bands such as Evanescence, Imagine Dragons, Paramore, Enter Shikari and Tonight Alive for conventions that we should include. This mind map summarizes some of the most common features and how we implemented them in our website.
To go more in depth, as the website acts as a hub serving the entire campaign, we followed conventions by:
- promoting the record label
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| Our website |
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| Evanescence |
- Symbiosis with other brands.
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| Symbiosis between We Fall Apart and Alternative Press - exposure for us, magazine space filled for them |
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| Symbiosis between Paramore and Hot Topic by having 'exclusive' merchendise. |
Digipak
We researched female fronted rock bands and their debut albums as well as electro rock bands so that we could see what conventions we could use and develop when it came to album covers.
As a debut band, we wanted to comply with the convention of a female fronted rock band of portraying the lead singer in the front cover, but from an electro band perspective, it was common to use abstract imagery to connote a brand.
As we were trying to appeal to both audiences, we applied conventions we saw in both. For example, we kept the lead singer as the image in our front cover, but created a sense of anonymity and strong imagery with the purple paint and the top half of the face being cut.
There were conventions visible throughout all the albums though, that we complied with to ensure we created an album that would comply with record label needs. This is a table portraying those conventions.
Conventions we
researched and included
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Band name
Album title
Artist/Band
photo
Key
iconography/ visual motif
Typeface
Record logo
Barcode
Website
QR Code
Tracklist
Product code
Place of
manufacture
Copyrights
Release date
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