Evaluation Question 2: How effective is the combination of your main product and ancillary texts?

I think that the combination of our main and ancillary texts is quite effective, however it does not always abide with norms used by other bands in our genre, and therefore could be improved. Having a consistent, synergistic marketing campaign is essential  as an audience member may first encounter the band on any number of platforms. Having a cross platform campaign will maximise audience reach and as such lead to a more effective campaign.

When a member of the target audience first hears about the band, their first port of call is to look them up online; this will likely lead them to the band's website, which is why it is very important for the website to promote a clear sense of artist identity to potential fans.

We use consistent colour schemes and branding in order to create a strong artist identity throughout our marketing campaign - we made purple a constant element in all of our texts, for example. As can be seen, on the album cover, the colour purple was used in numerous places, including the paint on Dani's face, the bar at the bottom of the back cover containing copyright information, and the paint on the bands' hands in all of the pictures.

Our website also contains a clear purple colour scheme,with a purple background, purple buttons, and purple banners. The lighting in the performance section of our music video solidified this branding.

Another factor we used in both our album cover and our website was including as many triangular shapes as possible. For example, on the inside cover of our digipak, a triangular mesh is used over four different pictures, and on our website most of our banners and larger buttons also feature triangles.  This not only creates synergy between the two different texts, but also matches the font of our logo, which is is very triangular.

This logo is also featured throughout the three different facets of our project, which creates cross-platform synergy, and therefore ensures that a viewer can associate one text with the others.

Research

Our research into the use of synergy between websites, music videos and album artwork covered a range of bands in a similar genre to our own. Here is a Prezi showing effective combinations of texts from our references.

As can be seen, we did not include several of the conventions in a synergistic marketing campaign, such as using our album cover as our website's background and including similar motifs in both the music video and the album cover. Were we to repeat the project, I would try and incorporate both of those features in order to make for a more effective combination of texts.