Target Audience Profile

Here is a profile of our target audience, to show that we know specifically what our audience is, so we can tailor our band's identity & video to appeal to them.

The primary audience is mainstream, targeting 16-24 year old males and females interested in pop culture as well as modern rock with alternative fashion, mainly western.

We want to, however, also appeal to a more knowledgeable audience that consists of audiences that interact and are up to date on cultural news, be that online or in real life. The secondary audience consists of the same age range with a wider appeal in music genres such as top 40 radio, that could even be avid twitter and tumblr users.