Developing the Branding

Along with our strong brand identity portrayed by the purple throughout the marketing campaign, we have also implemented triangular imagery displayed in a variety of mediums, ranging from the digipack to the website.

We wanted to further promote the electro aspect of our band identity, so buy using the angular shape we hope to better the visuals of our branding.

In the digipack, the branding continues to the inside left cover where all four band members are seen with a faded white triangle mesh where various triangles are semi-transparently filled in with a purple colour. We want this to further create an obvious brand to not only our target audience, but also secondary and general audience that might be impacted by our marketing/advertising as a way for our campaign to be memorable.